A podcast, a stream or a long video holds far more good moments than one person has time to cut. A clipping campaign puts that content in front of a network of clippers who cut the best moments into shorts and post them. They are paid on views.
How it works
- You provide the source. Podcasts, streams and long videos work best, because they hold plenty of standalone moments.
- Clippers cut and post. Each clipper picks moments, makes short clips and posts them on their own accounts.
- Views are tracked. Clips are counted, and clippers are paid according to the views their clips get.
- The campaign is managed. Someone sets the rules, checks the output and handles payouts.
Why paying on views works
Paying per view ties the clipper's effort to what actually performs. A clipper who picks strong moments and writes a good opening earns more than one who posts anything. You aren't paying for hours or for volume, you're paying for attention.
What to set up first
- Clear rules. What can and can't be clipped, how your brand and name should appear, and what to avoid.
- An approved source. Give clippers the footage and tell them which content is in scope.
- A payment structure. The rate, how views are counted, and when payouts happen.
- A way to review. Someone needs to check clips against the rules, especially at the start.
What to watch for
Not every view is equal. Clips should come from real accounts and real viewers, so it helps to count views the way each platform reports them and to review the accounts you're paying. Off-brand clips and out-of-context cuts are the other common problem, which is why the rules and the review step matter.
Doing it yourself, or having it run
You can run a campaign yourself if you have the time to recruit, brief, track and pay clippers. We handle the whole campaign for you, and we also build custom solutions around how you want clipping to work. If you have long-form content that deserves a bigger reach, it's worth a conversation.
